Before you register

The checklist

• The account is in your name, with your own login.
• Two-step sign-in is on.
• The name is easy to say and spell.
• Availability is confirmed.
• A trademark screen is done for new brand names (screening only, not legal advice).
• Renewal costs are known for the years ahead.
• Renewal reminders are set well ahead of time.
• Renewal dates are staggered so nothing lapses at once.
• Once a year, review which names you still use.