How we choose
Which names are worth it
Our order of questions
- 01
Is it easy to say?
If you have to spell it out loud twice, it is not the one.
- 02
Does it match the brand?
The main domain should match what people already call you.
- 03
What does it protect?
A second domain is worth it only if it stops a real mix-up.
- 04
What will it cost to keep?
We look at renewal costs over years, not the first-year deal.
- 05
Who holds it?
Always you, in your own registrar account.
Fewer, better names
Most small businesses need one strong main domain. A couple of close variations can help when people commonly misspell your name. Beyond that, extra domains are usually just extra renewals.